What is multi-brand strategy
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eAnswers Team
Multi-Brand Strategy is a strategy in which two or more similar and competing products are marketed by the same firm. Some of the advantages of this strategy are:
>>filling all price and quality gaps
>> generates internal competition in the market
>> It also holds more shelf space, thus leaves less for competitors’ products.
eAnswers Team
Multi-Brand Strategy is a strategy in which two or more similar and competing products are marketed by the same firm. Some of the advantages of this strategy are:
>>filling all price and quality gaps
>> generates internal competition in the market
>> It also holds more shelf space, thus leaves less for competitors’ products.
eAnswers Team
Multi-Brand Strategy is a strategy in which two or more similar and competing products are marketed by the same firm. Some of the advantages of this strategy are:
>>filling all price and quality gaps
>> generates internal competition in the market
>> It also holds more shelf space, thus leaves less for competitors’ products.