The “Cyber Monday” can also be called as a Marketing day. It was developed by various companies related to marketing for the user to shop online easily. It was started in the year 2005 on 28 November. With reference to the research done by “Shop.org/Bizrate”, it was considered as the largest day for shopping online and approximately 77% of the retailers gave a statement that their sale has been enhanced because of this day. The online retailers of the countries like Canada, Chile, China, Colombia, Germany, Ireland, Japan, Portugal, and the United Kingdom were using this day and it became a source for their marketing scheme.